Pontoad

Pontoad

Pontoad

Pontoad

Pontoad

Identity

Client: Pontoad
Agency: Freelancer
Role: Designer

Client: Pontoad
Agency: Freelancer
Role: Designer

Pontoad is a Brazilian media group focused on data and analysis composed of five sub-brands offering full service for publishers. The goal was to create a cohesive identity system that would extend to all brands.

Pontoad is a Brazilian media group focused on data and analysis composed of five sub-brands offering full service for publishers. The goal was to create a cohesive identity system that would extend to all brands.

Pontoad is a Brazilian media group focused on data and analysis composed of five sub-brands offering full service for publishers. The goal was to create a cohesive identity system that would extend to all brands.

Pontoad is a Brazilian media group focused on data and analysis composed of five sub-brands offering full service for publishers. The goal was to create a cohesive identity system that would extend to all brands.

Pontoad is a Brazilian media group focused on data and analysis composed of five sub-brands offering full service for publishers. The goal was to create a cohesive identity system that would extend to all brands.

Logo concept
The starting point for the logo was the dot which comes from the company name, which means “Dot ad”.The dot trail represent company steps toward the future and also open up space for display media, core of their business. 

Color Palette

Typography

Sub-brands
Sub-brands were completely redesigned bringing consistency along with a fresh sans-serif. Blue was adopted as main color across all company products.

business_cards
Letterhead
totebag_pontoad

About / Mancada / Go / Cat / Don't Quit / Apple / 
Nvidia Shield / Audi NextGen / Stanley Kubrick / myAudi / Showusyourtype / Pontoad / Logos

About / Mancada / Go / Cat / Don't Quit / Apple / 
Nvidia Shield / Audi NextGen / Stanley Kubrick / myAudi / 
Showusyourtype / Pontoad / Logos

About / Mancada / Go / Cat /
Don't Quit / Apple / Nvidia / Audi NextGen / Stanley Kubrick / 
MyAudi / Showusyourtype / 
Pontoad / Logos

© 2018 Rafael Cordeiro

© 2018 Rafael Cordeiro

© 2018 Rafael Cordeiro