myAudi Next Gen

myAudi Next Gen

myAudi Next Gen

myAudi Next Gen

myAudi Next Gen

App Design, UI

App Design, UI

Client: Audi
Agency: AKQA
Role: Designer

Client: Audi
Agency: AKQA
Role: Designer

We’ve been asked to create tactical and executable project ideas that would take a step towards the next-gen digital ownership experience in myAudi for long-term customers (over 4 years). Working with the Brand Digital & Strategy & CRM teams, we provoked thought and consideration of various opportunities, including digitalization, sustainability, and mobility themes.

We’ve been asked to create tactical and executable project ideas that would take a step towards the next-gen digital ownership experience in myAudi for long-term customers (over 4 years). Working with the Brand Digital & Strategy & CRM teams, we provoked thought and consideration of various opportunities, including digitalization, sustainability, and mobility themes.

We’ve been asked to create tactical and executable project ideas that would take a step towards the next-gen digital ownership experience in myAudi for long-term customers (over 4 years). Working with the Brand Digital & Strategy & CRM teams, we provoked thought and consideration of various opportunities, including digitalization, sustainability, and mobility themes.

We’ve been asked to create tactical and executable project ideas that would take a step towards the next-gen digital ownership experience in myAudi for long-term customers (over 4 years). Working with the Brand Digital & Strategy & CRM teams, we provoked thought and consideration of various opportunities, including digitalization, sustainability, and mobility themes.

We’ve been asked to create tactical and executable project ideas that would take a step towards the next-gen digital ownership experience in myAudi for long-term customers (over 4 years). Working with the Brand Digital & Strategy & CRM teams, we provoked thought and consideration of various opportunities, including digitalization, sustainability, and mobility themes.

The following screen flows explore next-gen digital ownership concepts born out of trend research and user-testing with Audi owners in Miami and LA.

Pre Owner

nextgen_1

New Owner

nextgen_2

Everyday Owner

nextgen_3

Service

nextgen_4

Third party app integration

nextgen_5

Repurchase

nextgen_6
nextgen_7
nextgen_8

About / Mancada / Go / Cat / Don't Quit / Apple / 
Nvidia Shield / Audi NextGen / Stanley Kubrick / myAudi / Showusyourtype / Pontoad / Logos

About / Mancada / Go / Cat / Don't Quit / Apple / 
Nvidia Shield / Audi NextGen / Stanley Kubrick / myAudi / 
Showusyourtype / Pontoad / Logos

About / Mancada / Go / Cat /
Don't Quit / Apple / Nvidia / Audi NextGen / Stanley Kubrick / 
MyAudi / Showusyourtype / 
Pontoad / Logos

© 2018 Rafael Cordeiro

© 2018 Rafael Cordeiro

© 2018 Rafael Cordeiro