MyAudi

myAudi

Web Design, UI

Client: Audi USA
Agency: AKQA
Role: Designer

Client: Audi USA
Agency: AKQA
Role: Designer

myAudi is the hub for owners providing a personalized experience based on their vehicle and preferences. I worked closely with strategy and UX in the redesign of myAudi platform during several design sprints.

myAudi is the hub for owners providing a personalized experience based on their vehicle and preferences. I worked closely with strategy and UX in the redesign of myAudi platform during several design sprints.

myAudi is the hub for owners providing a personalized experience based on their vehicle and preferences. I worked closely with strategy and UX in the redesign of myAudi platform during several design sprints.

myAudi is the hub for owners providing a personalized experience based on their vehicle and preferences. I worked closely with strategy and UX in the redesign of myAudi platform during several design sprints.

Three stages were identified in owner’s journey:

Three stages were identified in owner’s journey:


New owner
0-6 months


Everiday Drive
6 months – 1.5 yrs lease / 3.5 yrs own

• 
Repurchase
1.5+ yrs lease / 3.5+ yrs own

New Owner
Helping new owners learn how to use their cars.

New Owner
Helping new owners learn how to use their cars.

New Owner
Helping new owners learn how to use their cars.

New Owner
Helping new owners learn how to use their cars.

The platform was built using a modular system targeting the three stages with relevant content and features like new dashboard, vehicle stats, dealer chat integration, video tutorials and curated news content. 

myAudi_newowner
myAudi_full_1

Everyday drive
Building direct relationships between owners, the brand, and dealerships.


Everyday drive
Building direct relationships between owners, the brand, and dealerships.


myAudi_Everyday
myAudi_full_2

Repurchase
Getting owners into another Audi.


Repurchase
Getting owners into another Audi.


myAudi_repurchase

About / Mancada / Go / Cat / Don't Quit / Apple / 
Nvidia Shield / Audi NextGen / Stanley Kubrick / myAudi / Showusyourtype / Pontoad / Logos

About / Mancada / Go / Cat / Don't Quit / Apple / 
Nvidia Shield / Audi NextGen / Stanley Kubrick / myAudi / 
Showusyourtype / Pontoad / Logos

About / Mancada / Go / Cat /
Don't Quit / Apple / Nvidia / Audi NextGen / Stanley Kubrick / 
MyAudi / Showusyourtype / 
Pontoad / Logos

© 2018 Rafael Cordeiro

© 2018 Rafael Cordeiro

© 2018 Rafael Cordeiro